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Contents
1 Overview
1.1 About Inneractive
1.2 Typical Workflow
1.3 About The Mobile Ad Tech Industry
1.4 Real Time Bidding - Programmatic Buying
1.4.1 What's RTB?
1.4.2 Parallel Bidding
1.4.3 Meet the Bidders
1.4.4 What Can RTB Do for You, the Publisher?
1.5 Register with Inneractive
1.5.1 Registration Process
1.6 Privacy Policy
1.7 Publishers Terms & Conditions
2 Overview of Ad Units & Formats
2.1 Tech Specs
2.1.1 Introductions
2.1.2 Video Ads
2.1.3 Native ads
2.1.4 Banners Vs. Full Screen Ads and Interstitials
2.2 Recommendations & Best Practices
2.2.1 Overview
2.2.2 Ad - Do's and Dont's
2.2.2.1 Visibility
2.2.2.2 Ad Placement
2.2.2.3 Frequency
2.2.2.4 Ad Refresh Interval
2.3 Policy
3 What Can You do with the Inneractive Console?
3.1 A Typical Work Flow
3.2 Floor Price
3.2.1 What is a Floor Price?
3.3 Analytics
3.4 AdWatch: What is Inneractive AdWatch?
4 How Do Finance and Payments Work?
4.1 Payment Policy
4.1.1 Setting payment details
4.1.2 Getting paid
4.1.3 Eligible payments
4.1.4 Payment schedule
4.2 Payment FAQ's
4.2.1 Where do I set my payment details?
4.2.2 How do I get paid?
4.2.3 What is the minimum amount for payment?
4.2.4 What happens to earnings that haven't met the $200 threshold?
4.2.5 When do I get paid?
4.2.6 What forms of payment do you support?
4.2.7 In what currency do I get paid?
4.2.8 Can you hold my payments?
4.2.9 How can I change the bank's country in the payment details?
4.2.10 What is Inneractive's revenue model?
4.2.11 Who can I contact regarding problems with billing?
5 General FAQ
5.1 How do I advertise or bid on Inneractive's inventory?
5.2 How Do I know Which Network to Opt In/Out-
5.3 How to Replace the Default House Ad?
6 Glossary
6.1 Key Terms
6.2 Industry Terminology

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